Social Media and Brand Manager

Responsibilities:

1. Craft and execute social media strategies aimed at bolstering brand visibility, driving traffic to digital platforms, and fostering brand loyalty.

2. Manage all social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

3. Collaborate closely with the content team to curate and schedule top-tier content for social media posts, ensuring alignment with brand voice and messaging.

4. Monitor social media channels for trending topics, relevant conversations, and user engagement opportunities.

5. Engage with followers, respond to comments and messages promptly, and cultivate a positive online community around our brand.

6. Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives, including product launches, campaigns, and events.

7. Analyze social media metrics and performance data to track the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations.

8. Stay up-to-date with the latest trends, tools, and best practices in social media and digital marketing, and incorporate innovative strategies to stay ahead of the competition.

9. Conduct market research to identify consumer trends, preferences, and competitive positioning, and integrate findings into branding initiatives.

10. Develop and maintain brand guidelines, ensuring consistency in branding across all digital and offline channels.

11. Collaborate with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.

12. Lead the design and production of brand assets, including logos, packaging, promotional materials, and website content, ensuring adherence to brand guidelines and quality standards.