"Social Media Analyst"

About the role:

A creative hustler who loves, lives and breathes social media (for brands & businesses).

Minimum 2 years experience driving and managing a brand's social media channels.

Proven success in channel growth and engagement at scale within a short span of time.

Responsibilities:

Define the social media approach and plan for each of the brand's social media

channels.

Develop the long term content road-map and periodic monthly content plans.

Curate, schedule and manage the social content calendar for all pages.

Create briefs for designing social media posts and creatives.

Liaise with departments to deliver on briefs as expected and on time.

Drive continuous growth and engagement to industry benchmark levels.

Constantly ideate and experiment to derive learnings to revise and improve

performance.

Periodically analyze performance and course correct as and when required.

Create, build and grow a strong social media community and utilize it to impact business.

Monitor and keep a pulse on social media trends, news and best practices.

Utilize the organization's collaborator network to support promotional efforts and

campaigns.

Requirements:

Sound understanding of using social media for business (obviously!)

Designing content for social media - basic understanding of Photoshop and video editing

tools

Writing, static and video content creation - copywriting skills

Creative thinking

Basic analytical abilities - hands on with MS. Excel

Understanding of online communities

Super strong organizational skills

Flexibility and agility

Online networking and building connections

Customer service & response management