We seek a highly motivated and experienced Social Listening Specialist to join our team. The ideal candidate will play a crucial role in monitoring and analyzing our clients digital presence, providing valuable insights, and shaping strategies to enhance their online reputation.
Responsibilities:
- Perform detailed analysis of social listening data, and identify trends, sentiment, and emerging topics.
- Conduct thorough reporting on social listening.
- Utilize Social Listening tools such as Konnect Insights, Locobuzz, Meltwater, Salesforce Social Studio, etc., to gather and analyze data relevant to client brands.
- Collaborate with cross-functional teams to understand client objectives and translate them into effective social listening strategies.
- Conduct campaign analysis to measure the impact of digital activities and provide actionable insights.
- Monitor and report on competitor activities and industry trends.
- Generate comprehensive reports with observations, recommendations, and key performance indicators (KPIs).
- Maintain a proactive approach to identifying potential issues and risks in digital activities, providing timely recommendations for improvement.
- Stay updated on industry best practices, tools, and technologies related to social listening.
- Demonstrate a basic understanding of CRM systems
Requirements:
- Bachelor's degree in Marketing, Communication, Business, Analytics, or a related field.
- Proven experience in Social Listening with a focus on detailed data analysis.
- Familiarity with Social Listening tools such as Konnect Insights /Locobuzz /Meltwater/Salesforce Social Studio, etc.
- Basic understanding of CRM systems; past experience working with CRM is a plus.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Detail-oriented with a keen eye for accuracy and quality.
- Proactive problem-solving skills and a results-driven mindset.
- Previous exposure to the WhatsApp Business Enterprise platform is preferred.
- Previous experience in a marketing agency is preferred.
