Social media analyst

Position Overview:

Social media analyst role involves tracking, analyzing, and optimizing social media channels to improve performance, engagement, and reach. The ideal candidate will have a strong understanding of social media metrics and analytical tools, excellent communication skills, and a passion for social media trends.

Key Responsibilities:

• Social Media Analytics: Track and analyze metrics across social platforms (such as engagement rates, reach, impressions, and CTRs) to measure and report on campaign success.
• LinkedIn Page Management: Provide data-driven insights specific to LinkedIn content and campaign performance, helping to guide strategy and optimize content for maximum engagement and reach on LinkedIn.
• Performance Monitoring: Regularly monitor all social media accounts to identify trends, opportunities, and areas for improvement.
• Campaign Optimization: Provide data-driven insights and recommendations to enhance social media strategies, boost engagement, and increase reach.
• Trend Analysis: Stay updated on LinkedIn best practices, algorithm changes, and competitor activities to ensure our content remains relevant and competitive.
• Content Evaluation: Analyze the performance of various content types, with a focus on LinkedIn posts, to understand audience preferences and inform future content planning.
• Reporting: Create and present detailed reports for management, outlining key findings, KPIs, and actionable insights for improvement, particularly on LinkedIn.
• Collaboration: Work closely with the social media and content creation teams to align analytics with content strategies.
• Channel Activities: Oversee social media account designs, generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news). Communicate with followers, respond to queries in a timely manner and monitor customer reviews. Oversee social media accounts design

Qualifications:

Technical Skills: Proficiency in social media analytics tools (ex: Google Analytics, Meta Suite, Linkedin Ad Manager, hootsuite etc.) and data analysis software.

Analytical Mindset: Strong analytical skills with a passion for numbers, data interpretation, and trend spotting.

LinkedIn Page growth: Proven experience on linkedIn & Instagram growth strategies. Good understanding on social media norms.