Job Overview
We are seeking a dynamic and results-driven
SMO Executive to join our growing marketing team. As an SMO Executive, you will be responsible for managing and enhancing our social media presence across various platforms. You will focus on implementing strategies to increase engagement, drive traffic, and boost brand visibility. The ideal candidate will be creative, analytical, and stay up-to-date with the latest social media trends and best practices.
Key Responsibilities
- Social Media Strategy & Execution:
- Develop and implement social media strategies to increase brand awareness, engagement, and conversions across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Create, curate, and manage high-quality content for social media channels, ensuring consistency in voice and brand image.
- Monitor and optimize social media campaigns for better performance and ROI.
- Audience Engagement & Community Building:
- Engage with followers, respond to comments, and foster a positive community on social media platforms.
- Build and manage relationships with influencers and brand advocates to amplify reach.
- Performance Tracking & Reporting:
- Monitor key performance indicators (KPIs) for social media campaigns, including reach, engagement, clicks, and conversions.
- Use analytics tools (e.g., Google Analytics, Social Media Insights, etc.) to generate weekly/monthly reports and provide actionable insights.
- Trend Analysis & Content Creation:
- Keep up-to-date with industry trends, social media updates, and emerging platforms.
- Suggest new content ideas and creative ways to engage the audience based on research and insights.
- Collaboration with Other Teams:
- Work closely with the content, design, and marketing teams to ensure cohesive brand messaging across all channels.
- Assist with online reputation management and social media crisis handling if necessary.
- SEO & SMO Optimization:
- Collaborate with the SEO team to ensure the content is optimized for search engines and drives organic traffic.
- Implement SEO best practices into social media content for enhanced visibility.
Requirements
Requirements:
- Educational Qualification:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Experience:
- 1-2 years of experience in social media marketing or SMO (Social Media Optimization).
- Basic understanding of SEO principles and content marketing.
- Skills & Competencies:
- Strong understanding of social media platforms, trends, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to create engaging social media content.
- Ability to analyse data and derive actionable insights to improve social media performance.
- Time management skills with the ability to prioritize and manage multiple tasks.
- Desired Attributes:
- A keen eye for detail and design aesthetics.
- Ability to adapt quickly to new social media tools, features, and platforms.
- Passionate about social media and keeping up with the latest trends.
Why Join Us
- Opportunity to work with a talented and dynamic team.
- Creative freedom to experiment with new ideas and strategies.
- A collaborative work environment focused on growth and innovation.
- Competitive salary and benefits.
Skills: content management,optimization,social media strategy,content creation,communication,data analysis,campaigns,social media,trend analysis,audience engagement,time management,performance tracking,seo optimization
