Skills:
Retail Sales, Sales Management, Employee Engagement, Stock Management, Customer Satisfaction, People Management,
Responsible to develop business of the retail store by managing Sales, Operations and Customer Relationship and ensure business profitability by following the current systems of Malabar Gold & Diamonds.
Sales & Operations
Stock Management
Customer Relationship
Business Development & Marketing
People Management
Operations
Monitor day-to-day operations in Sales, Marketing, Guest Relationship, Administration sections of the retail stores.
Ensure that the company decided plans, policies, processes and procedures are implemented at store level.
Ensure that the store meets the ROI, and other targets based on the annual business plan.
Ensure efficiency, quality improvements and cost optimization through improvements and benchmarks with leading practices in consultation with Regional Management.
Monitor Sales, Guest Relations staffs in the store for overall engagement.
Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.
Identify MTMs with talent and potential and recommend them on development programs.
Liason with local authorities for the smooth functioning of the store. Review and provide regular and ad-hoc reports to management and other stakeholders as required.
Sales
Achieve the sales targets of the retail store.
Monitor and analyse the sales data of the store and undertake appropriate action.
Monitor achievement of category wise sales targets and take corrective measures where required.
Promote Gold Purchase schemes and achieve the targets.
Support Sales staffs for Sales closure and drive revenue growth.
Recommend actions to improve sales and profitability of the stores
Stock Management
Determination of Product Mix viz. Gold, Diamond, Precious, Silver, Sub Brands, etc. as per the market preferences and periodic review of the same.
Monitor the stock on a daily basis; ensure the maintenance of stock level and its replenishment as per the sales and customer preferences.
Participate in product meet periodically and select the products as per the prevailing trend and customer demands.
Assess the ageing of stock and undertake effective action to eliminate slow moving/dead stock.
Ensure the purchase of old gold is as per the company policy and tally the stock of old gold on a daily basis.
Customer Relationship
Engage and interact with customers to ensure high level customer satisfaction through excellent service.
Understand customer buying behavior, customer needs and feedbacks to improve our overall shopping experience.
Organize in-store events like Customer Meet, Birthday celebrations, etc. to increase the customer engagement activities.
Ensure consistency of customer experience in stores.
Address customer grievance and complaints.
Marketing
Understand the market and competitors in the respective store locations to recommend campaigns for target customers.
Identify the Catchment area for the respective stores, and develop plan to make targeted customers to the store along with Marketing team.
Plan marketing activities viz. ATL, BTL, Digital etc. to increase the walk-in of the store in consultation with the Regional team.
Planning and execution of all local events, promotions, exhibitions, etc. to increase the walk-in to the store.
Implement marketing plans, marketing calendar and marketing budgets as decided by the Regional team.
Recommend changes to marketing plan based on analysis of marketing campaigns performance, so that business revenues are maximized.
People Development
Take overall responsibility for people development initiatives and building up in-house capabilities for the employees in the department.
Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.
Contribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities.
Actively participate in HR initiatives to drive overall engagement and motivation.
