SFMC Data Cloud Developer

Key Responsibilities:

1. Salesforce Data Cloud Implementation: Lead the deployment and

configuration of Salesforce Data Cloud, ensuring seamless integration with

existing Salesforce Marketing Cloud Pardot or any other platforms.

2. Data Management & Integration: Oversee the collection, cleansing, and

management of customer data from various sources, ensuring data accuracy,

consistency, and accessibility within Salesforce Data Cloud.

3. Customer Segmentation & Personalization: Develop advanced customer

segmentation strategies using Salesforce Data Cloud to enable personalized

marketing campaigns and customer journeys.

4. Analytics & Reporting: Create comprehensive dashboards and reports

within Salesforce Data Cloud to track key performance metrics, customer

behaviors, and campaign effectiveness.

5. Data Governance & Compliance: Ensure adherence to data governance

policies, including data privacy regulations like GDPR and CCPA, within

Salesforce Data Cloud and related marketing platforms.

6. Cross-Functional Collaboration: Work closely with marketing, sales, and IT

teams to align data strategies with business objectives and drive marketing

automation initiatives.

7. Continuous Improvement: Stay up-to-date with Salesforce product updates,

best practices, and industry trends to continuously enhance the organization's

use of Salesforce Data Cloud.

8. Training & Support: Provide training and support to marketing and sales

teams on the use of Salesforce Data Cloud, ensuring they can effectively

leverage data for their initiatives.

Required Skills & Qualifications:

1. Experience: 5+ years of hands-on experience in Salesforce Marketing Cloud

(SFMC) or Pardot or MCP or any other Leading Marketing Automation

Platform, with a strong focus on data management and customer analytics.

2. Salesforce Data Cloud Expertise: Proven experience with Salesforce Data

Cloud (Customer Data Platform), including its implementation, configuration,

and optimization.

3. Technical Skills: Proficiency in SQL, data modelling, and data integration

techniques. Experience with APIs and ETL processes is a plus.

4. Analytical Mindset: Strong analytical skills with the ability to interpret

complex data sets and translate them into actionable marketing strategies.

5. Communication: Excellent verbal and written communication skills, with the

ability to convey technical concepts to non-technical stakeholders.

6. Certification: Salesforce Marketing Cloud Consultant, Salesforce Pardot

Consultant, or Salesforce Data Cloud certifications are highly desirable.