Good knowledge of Salesforce Marketing Cloud Engagement components (Email Studio, Mobile Connect, Journey Builder, Advertising Studio etc) and Marketing Cloud tools (Marketing Cloud Intelligence, Marketing Cloud Personalization, Data Cloud).
Designs end-to-end marketing automation solutions that address complex business requirements.
Experienced in enablement of out-of-the-box and custom channels (development of Journey Builder custom activities) and development of complex omni channel campaigns.
Strong understanding of key integration patterns and best practices around them including native connectors, FTP, REST/SOAP API, SSJS (including WSProxy).
Expertise in guiding clients on the adoption of best practices in marketing automation, including customer journeys, complex omni channel campaigns, and data-driven decision-making.
Experience in customization of Salesforce Marketing Cloud (SFMC) solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development
Buildout of initial engagement campaigns, including email templates, Cloud Pages, Automation Studio, Journey Builder development and Interaction Studio content insertions
Support Technical Architect in design and documentation development
Support data engineering and system integration work streams
Preparation of Demonstration, orchestrating Proof of Concepts.
Acts as a subject matter expert(SME) for salesforce marketing cloud.
Proactive problem solving skills and ability to suggest trade off on solutions between OOTB and custom code
Skills and Experience:
Work experience - 5+ years.
Deep, hands-on technical understanding of SFMC's data extension architecture, and integration and automation capabilities
Hands-on development experience with AMP script, HTML, CSS, and preferably JavaScript
Understanding of web / front-end development languages and principals
Ability to engage in technical discussions with clients
Excellent problem-solving skills in articulation of complex problems and solutions in a simple, visual and impactful manner
