Job Description
Are you someone who thrives on growing businesses and is passionate about providing the best possible customer experience If yes, we have a job opportunity for you!
Role Summary
As the Service Marketing Manager for IT Services, you will be instrumental in shaping the outbound marketing strategies for our diverse range of our digital services. This role demands a dynamic professional who excels in crafting compelling messaging and positioning, developing innovative marketing programs that bolster demand, and translating technical features into substantial business advantages. A keen eye for detail, a penchant for quality, and the capacity to understand and articulate complex technical capabilities are essential.
Key Responsibilities
- Messaging & Positioning: Devise and refine positioning and messaging that distinctively sets our services apart in the marketplace.
- Sales Enablement: Relay the unique value propositions of our services to the sales team and create the essential sales tools to facilitate the selling process.
- Market, Customer, & Competitive Analysis: Become the authority on your target audience, their purchasing behavior, and criteria; gain in-depth knowledge of the competition and strategies to outperform them.
- Event Management and Promotion: Plan, execute, and optimize a variety of events (trade shows, webinars, conferences) to enhance brand visibility, engage potential clients, and provide a platform for demonstrations and networking.
- Branding: Develop and execute comprehensive branding campaigns to strengthen brand identity, increase market presence for the identified services.
- Lead Generation Campaigns: Design and implement targeted lead generation campaigns, leveraging a mix of digital and traditional marketing channels to attract and nurture prospective clients through the sales funnel.
- Analyst and Public Relations: Establish and maintain strong relationships with industry analysts and media representatives; craft and disseminate press releases and handle inquiries to elevate brand presence and authority in the market.
- Launches: Coordinate the launch of new offerings and updates, overseeing the synergy of cross-functional teams to ensure seamless execution of the launch plan.
- Content Creation: Generate and regularly update a wide array of content (case studies, product videos, website copy, blog posts) to clearly communicate the benefits of our services to the global market.
Qualifications
- Bachelor's degree in business or marketing; MBA preferred.
- 9 - 13 years of marketing experience.
- Excellent written and verbal communication skills.
- Proven ability to work closely with a wide range of stakeholders, including sales, engineering, and product management teams.
What We Offer
- Competitive salary and benefits package.
- A dynamic and challenging work environment.
- Opportunities for personal and professional growth.
Please write to [Confidential Information] to share your resume or if you have any questions regarding this job opportunity.
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Roles & Responsibilities
Eligibility 
