SEO Team Lead

• Strategy Development: Develop and execute SEO strategies to improve organic search rankings and drive traffic to websites.

• Team Management: Lead and mentor a team of SEO specialists, providing guidance, setting goals, and monitoring performance.
• Keyword Research: Conduct thorough keyword research to identify high-value search terms and phrases.
• On-Page Optimization: Ensure that website content, meta tags, headers, and other elements are optimized for search engines.
• Off-Page Optimization: Manage link-building campaigns and other off-page SEO activities to improve domain authority and backlink profile.
• Technical SEO: Oversee technical aspects of SEO, including website speed, mobile-friendliness, and schema markup.
• Content Strategy: Collaborate with content creators to develop and optimize content for SEO purposes.
• Analytics and Reporting: Monitor and analyze website traffic and SEO performance using tools like Google Analytics and SEO software.
• Algorithm Updates: Stay up-to-date with search engine algorithm changes and adjust strategies accordingly.
• Client Communication: Communicate with clients to provide updates on SEO performance and discuss strategy adjustments.

Qualifications:

• Bachelor s degree in Marketing, Communications, Business, or a related field.
• Proven experience in SEO with a track record of improving search rankings.
• Strong knowledge of SEO tools and platforms (e.g., Google Analytics, Moz, SEMrush).
• Leadership and team management skills.
• Excellent communication and presentation abilities.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Certifications (Optional but beneficial):
• Google Analytics Individual Qualification (GAIQ)
• Google Ads Certification
• HubSpot Content Marketing Certification

Experience:

• Typically, 5+ years of experience in SEO, with at least 1-2 years in a leadership or team lead role.