SEO Specialist

POSITION DESCRIPTION SUMMARY

Function: Sales, Marketing & Customer Service
Location : Mumbai
Position Title: SEO Specialist / Manager

Reporting To: Head of Marketing

I) Position Summary

Key Objective / Purpose of the Job:

Develop optimization strategies that increase the company's search engine results rankings

Research SEO keywords to use throughout the company's website and marketing materials

Set measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics to understand SEO strategy performance

Efficiently communicate with other marketing professionals to align goals

Collaborate with others within the marketing department to manage SEO strategy

Write compelling and high-quality website content, including blog posts and page descriptions

Update content and website links for maximum optimization and search engine rankings

b) Major Activities

Good understanding of website analytics tools such as Google Analytics, Ahref, Mouse Flow, etc.

Implementing and administering search engine programs (XML sitemaps, shopping feeds, webmaster tools)

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in digital marketing and measurement.

Strong ownership of end-to-end projects from production schedules, budgets, stakeholders.

Coordination, reporting, and agency management.

A strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization.

providing keyword insights and SEO advice for other teams within the organisation

staying up to date with new SEO, social media and digital marketing industry trends, tools and

practices, which are constantly changing

performing competitor analysis to identify content gaps and areas for improvement in website design

Optimizing pages for desktop, tablet, and mobile use.

Developing link-building strategies.

Managing paid search campaigns.

II) Person Specification:

a) Essential

Qualifications:

Strong expertise in SEO, digital advertising, and social media marketing.

Strong experience in running and optimizing multi-channel campaigns.

Demonstrable track record of meeting lead generation/MQL targets.

Experience in developing and optimizing websites and landing pages.

Experience with A/B and multivariate experiments

Job Types: Full-time, Permanent

Pay: 250,

• 00 - 500,000.00 per year
  
  Benefits:
• Flexible schedule

Schedule:

• Day shift

Morning shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 3 years (Required)

Language:

English (Preferred)