Job briefWe are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Job Type: Full-time
Pay: 151,
- 99 - 240,000.00 per year
Supplemental pay types: - Performance bonus
* Yearly bonus
