Seo Specialist

The SEO Specialist will be responsible for executing SEO strategies to improve traffic and rankings, conducting keyword research, performing site audits, analyzing website analytics, and managing SEO campaigns across multiple platforms. The SEO Specialist will also stay up to date with the latest SEO trends, and collaborate with cross-functional teams to drive results-driven SEO initiatives.

Qualifications: Bachelor's degree or Master's Degree in Marketing or a related field.

Desired Candidate:

Up to 4 years proven work experience as a SEO Specialist.

Demonstrated expertise in Google Analytics, Google Ads, and other SEO tools such as SEMRush and Ahrefs

Strong understanding of HTML, CSS, and JavaScript, and their impact on SEO

Excellent analytical skills and ability to work with large data sets

Familiarity with website design and development principles, and ability to collaborate with web developers to ensure SEO best practices

Ability to communicate effectively and work collaboratively with cross-functional teams

Experience with WordPress, Shopify, and Magento platforms is a plus

Knowledge of international SEO and multilingual sites is a plus

Roles & Responsibilities:

Implement comprehensive SEO strategies to drive online visibility, traffic, and conversions.

Optimize website content and structure to improve rankings for product-related searches.

Conduct in-depth keyword research, competitive analysis, and website audits to inform SEO tactics.

Create and optimize Google and Meta ad campaigns to reach target audiences effectively.

Monitor and report on SEO and paid advertising performance

Stay current with SEO, e-commerce, and industry trends.