We are seeking an experienced SEO Specialist with a proven track record of driving performance in search engine optimization and working knowledge of current and emerging trends in the SEO field. The ideal candidate will be responsible for monitoring, evaluating, and optimizing online performance, deploying SEO strategies, and improving web visibility across various platforms.
Key Responsibilities:
Performance Monitoring Analysis:
- Monitor and evaluate web analytics dashboards and reports (e.g., Google Analytics, Bing Webmaster Tools).
- Develop and recommend SEO strategies based on data insights to drive continuous improvement.
- Generate reports using Looker Studio to visualize and track SEO performance metrics.
- Implement and analyze metrics for SEO campaign effectiveness and optimization.
Campaign Planning Execution:
- Plan and deploy both On-Page and Off-Page SEO activities to improve search rankings, drive traffic, and enhance brand visibility.
- Lead SEO efforts for Google Ads platforms, ensuring alignment between SEO and PPC efforts.
- Optimize Google Merchant Center for enhanced product visibility and performance.
Technical SEO Troubleshooting:
- Collaborate with technical teams to implement necessary technical SEO amendments (e.g., site speed, crawling issues).
- Troubleshoot issues related to search engines and site performance, including console troubleshooting .
- Stay updated with changes to search algorithms and ensure compliance with best practices.
Keyword Research Content Optimization:
- Conduct thorough keyword research aligned with the clients business objectives to optimize existing content, create new content, and uncover new opportunities.
- Use popular keyword research tools such as SEMRush, Ahrefs, WordTracker, and SE Ranking to guide content creation and strategy.
SaaS B2B Experience:
- Provide SEO and marketing support for SaaS-based B2B businesses, ensuring the identification and conversion of online leads.
- Utilize Marketing Automation CRM tools to track lead sources and conversion paths.
Additional Expertise:
- Creation and optimization of Wikipedia pages.
- Experience with WordPress and similar content management systems (CMS).
Required Skills:
- Thorough knowledge of SEO practices with an understanding of search engines and algorithms.
- Strong understanding of technical SEO aspects, including troubleshooting and implementing SEO fixes.
- Proficiency in Google Search Console, Bing Webmaster, Google Analytics, and Google Merchant Center.
- Proven ability to conduct keyword research and provide insights for content optimization.
- Familiarity with campaign planning, Google Ads platforms, and CRM marketing automation.
- Excellent written and verbal communication skills to effectively articulate strategies, insights, and recommendations.
Preferred Qualifications:
- Experience with SaaS-based B2B business support roles.
- Knowledge of Google Merchant Center optimization.
- Experience in creating Looker Studio reports.
- Ability to troubleshoot console issues and technical site performance challenges.
