SEO Specialist
Location: Noida Sector-1
Experience: 3-5 years
Industry: SaaS (preferred, not mandatory)
Qualification: B.Tech (Preferred)
Key Responsibilities
- SEO Strategy for All Products (Incl. Saas): Develop and execute SEO strategies for all our products, ensuring that each product is optimized according to current market trends and industry demands.
- Market & Competitor Research: Stay up-to-date with the latest industry trends, conduct market research, and analyze competitors to identify opportunities for SEO improvements across the product portfolio.
- On-Page Optimization: Optimize product pages, landing pages, and other website content to improve search rankings, focusing on keyword relevance, meta tags, header tags, and internal linking.
- Technical SEO: Regularly audit the website for technical SEO issues, including page speed, mobile optimization, crawl errors, and structured data, to ensure seamless user experience and improved ranking.
- Keyword Research & Implementation: Conduct keyword research specific to each product's target market and implement it effectively across product pages, blogs, and marketing materials.
- Content Strategy: Collaborate with the content & marketing team to create SEO- focused content that resonates with industry trends, ensuring it aligns with product positioning and attracts organic traffic.
- Link Building & Off-Page SEO: Develop and execute effective link-building campaigns to increase domain authority and improve off-page SEO across all product lines.
- Analytics & Reporting: Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and regularly provide detailed reports on keyword rankings, traffic trends, and conversion rates for each product.
- Adaptation to Algorithm Updates: Quickly adapt SEO strategies to accommodate algorithm changes and ensure continuous performance improvement across all SaaS products.
- Local & International SEO: Implement and optimize local SEO and international SEO strategies where applicable, targeting relevant markets for specific product lines.
Qualifications & Skills
- Experience: 3-5 years of SEO experience, ideally within SaaS or tech-based products.
- Product-Focused SEO: Proven experience in creating and implementing SEO strategies tailored to multiple products in a competitive market.
- Technical Expertise: Solid knowledge of technical SEO best practices including site audits, structured data, and mobile optimization.
- SEO Tools: Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
- Keyword Mastery: Strong keyword research and analysis skills, specifically related to SaaS products and emerging market trends.
- Analytical Skills: Ability to analyze SEO data, generate insights, and adjust strategies based on performance metrics.
- Content Optimization: Experience working with content teams to create and optimize SEO-driven content.
- Adaptability: Ability to stay updated with SEO trends and quickly adapt strategies to meet changing market and algorithm conditions.
