Skills:
Digital Marketing, marketing, Communication, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Brand Development,
Company Overview
Lakhotia College of Design is the first fashion designing college in Telangana and Andhra Pradesh states. With over 34 years of successful existence, we have branches in Hyderabad and Tirupati. Our college has a strong alumni network of 45,000+ professionals working in reputed companies nationally and internationally. We are known for providing excellent career platforms to our students in the fashion design and interior design industries. With our expansion and various achievements, we are committed to continuous growth and excellence.
Job Overview
We are looking for a talented and experienced SEO Specialist to join our team at Lakhotia College of Design. As an SEO Specialist, you will be responsible for optimizing our website and online presence to improve organic search rankings and drive organic traffic. This is a great opportunity to work in a dynamic and growing organization in the higher education industry.
Qualifications And Skills
- 1-3 years of experience in SEO, preferably in the higher education or related industry
- Minimum Bachelor's Degree in any field
- Certifications in Digital marketing/SEO are preferred
- Proven track record of improving organic search rankings and driving organic traffic
- Strong knowledge of SEO best practices and industry trends
- Experience with keyword research and analysis
- Familiarity with SEO tools like Google Analytics and SEMrush
- Understanding of on-page and off-page optimization techniques
- Excellent analytical and problem-solving skills
- Attention to detail and ability to multitask
- Strong written and verbal communication skills
- Ability to work independently and in a team environment
Roles And Responsibilities
- Perform keyword research to identify valuable target keywords and phrases
- Optimize website content, including landing pages, blog posts, and product pages
- Conduct on-page and off-page SEO activities to improve search engine rankings
- Monitor and report on website performance, keyword rankings, and organic traffic
- Identify and implement SEO best practices and industry trends
- Collaborate with cross-functional teams to ensure SEO strategies align with overall marketing objectives
- Stay updated with the latest SEO techniques and algorithm changes
- Conduct competitor analysis and benchmarking to identify opportunities for improvement
- Track and analyze website metrics using tools like Google Analytics
- Develop and implement link building strategies
- Assist in the development of SEO-focused content strategies
