Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes ( e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Our primary objective is to generate leads (especially from the US, Canada, Australia Europe) through our website.
Strategize lead the team to achieve the milestones.
Requirements:
Professional Skills Qualifications:
Proficiency in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Proficiency in website analysis using a variety of analytic tools including Google Analytics as well as internal reporting tool
Proficiency in popular keyword tools (Google, Word Tracker, Keyword Discovery, etc )
Proficiency in CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
