SEO Specialist

Job Title: SEO Specialist

Location: Pune/Ahmedabad

Experience: 2+ years of experience in SEO.

Role Overview:

We are seeking a talented and driven SEO Specialist to enhance our website's visibility and drive organic traffic growth. As an SEO Specialist, you will be responsible for optimizing our web pages, ensuring technical SEO best practices are followed, and working alongside content and digital marketing teams to improve our organic lead-generation efforts. The ideal candidate has strong analytical skills, a deep understanding of SEO algorithms, and a passion for improving search engine rankings.

Key Responsibilities:

SEO Strategy Development:

Develop and execute a comprehensive SEO strategy aimed at improving organic search visibility and driving high-quality traffic to the website.

Conduct thorough keyword research to identify high-value terms that align with lead generation goals.

Stay updated on SEO trends, algorithm changes, and best practices.

On-Page SEO:

Optimize website content, meta tags, headers, and URLs for target keywords.

Ensure the website follows best practices for site architecture, internal linking, and content structure.

Collaborate with the content team to ensure content is SEO-friendly and optimized for high-ranking keywords.

Technical SEO:

Conduct regular technical SEO audits and identify issues that may be impacting search rankings (e.g., broken links, slow load times, mobile usability).

Work with web developers to resolve any technical issues that could affect SEO performance.

Optimize site speed, mobile responsiveness, and crawlability.

Off-Page SEO & Link Building:

Develop and execute a link-building strategy to acquire high-quality backlinks from authoritative sources.

Collaborate with the marketing team to generate content for outreach campaigns.

Monitor and analyze backlink profiles, disavowing harmful links when necessary.

Performance Tracking & Reporting:

Track SEO performance using tools like Google Search Console, SEMrush, and Ahrefs.

Monitor rankings, traffic, and conversions to measure the effectiveness of SEO efforts.

Provide regular reports and actionable insights to improve site performance and rankings.

Competitor Analysis:

Perform competitive research and analysis to understand what competitors are doing to rank higher in search engines.

Identify opportunities for content improvement, keyword targeting, and technical SEO advantages.

Key Skills and Qualifications:

Education: Bachelor's degree in marketing, business, or a related field.

Experience: 2+ years of experience in SEO, with proven results in improving organic search rankings.

In-depth knowledge of Google Search Console, SEMrush, Ahrefs, Moz, or similar SEO tools.

Hands-on experience with on-page, off-page, and technical SEO.

Strong understanding of keyword research, link-building, and technical SEO best practices.

Basic knowledge of HTML, CSS, and web development (preferred but not required).

Strong analytical skills and attention to detail.

Ability to work independently and collaborate with cross-functional teams.

Preferred Certifications:

Google Analytics Certification

SEO certifications from platforms like SEMrush or Moz (optional)