Position Overview
We are seeking a detail-oriented and data-driven SEO Specialist to join our dynamic team at Enigma Digital. In this role, you will be responsible for developing and implementing effective search engine optimization strategies to increase the online presence and organic traffic of our diverse clientele. Your expertise will be crucial in analysing trends, executing tactical SEO initiatives, and measuring the effectiveness of various campaigns.
Responsibilities
- Conduct comprehensive keyword research and competitive analysis to identify opportunities for growth.
- Develop and implement SEO strategies that align with client objectives and digital marketing goals.
- Optimize website content, landing pages, and copy to improve rankings and user experience.
- Monitor and report on search metrics, including keyword ranking, SOV, trend analysis, visibility, and organic traffic, using tools like Google Analytics and SEMrush.
- Collaborate with content writers to ensure that all content is optimized for search engines.
- Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices.
- Collaborate with the web development team to ensure SEO best practices are properly implemented on newly developed websites and apps.
- Work with marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Qualifications
- 2 - 5 years of proven experience as an SEO Specialist or similar role with a track record of creating implementing successful SEO strategies, across technology SaaS industry.
- Strong understanding of search engine algorithms and ranking methods.
- Experience with SEO industry tools, such as Google Analytics, SEMrush, Screaming Frog, and Adobe Analytics.
- Proven ability to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc. for blogger outreach partnership opportunities).
- Comfortable analysing high volumes of data on a daily basis.
- Familiarity with WordPress, Shopify, and other widely used content management systems.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
What We Offer
- A role where your skills and contributions will have a significant impact on the companys growth and success.
- A collaborative and innovative work environment with a team of experts in digital marketing.
- Competitive salary and performance incentives.
- Opportunities for professional development and career progression.
- Access to the latest tools and technologies in digital marketing.
- Flexible working environment and a commitment to work-life balance.
