About the Company
Blufig is a fast growing B2B marketing agency with customers across 4 continents.
A specialist agency, Blufig exclusively works with B2B tech companies to help them realize their digital aspirations. 130+ brands trust Blufig to execute their marketing programs.
About the Job:
- Digital Marketing Specialist (SEO) responsibilities include:
- Demand Generation and Performance Marketing
- Performing on-going keyword research including discovery and expansion of keywordopportunities
- Researching and implementing content recommendations for organic SEO success
Job brief
We are looking for a Digital Marketing Specialist (SEO) to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all demand generation activities including paid campaigns on social media, Google, Yahoo and Bing to maximize ROI.
Responsibilities
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor tracking and optimization strategy.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Strategize and implement paid marketing activities on social media platforms like LinkedIn to promote products and services.
- Implement website tracking (Google Tag Manager, Google Analytics, Search Console, etc) for all clients.
Requirements
- Candidates with hands-on experience with managing SEO activities preferably from an agency or B2B SaaS background, and exposure to Google Ads, GA4, Tag Manager and Remarketing will be given priority.
- Proven SEM experience managing PPC campaigns across social media, Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, or Adobe analytics)
- Experience with bid management tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Hands-on experience with demand generation activities for B2B companies will be given preference.
Benefits
- Paid Leaves
- Health Insurance
Job Type: Full-time
Pay: 45,000.00 - 60,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
Schedule:
- Monday to Friday
- Morning shift
Experience:
- SEO: 3 years (Required)
- Digital Marketing Agency: 2 years (Required)
Willingness to travel:
Work Location: In person
