Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating with a globally distributed team successfully since 2017.
The Role
ROLE OBJECTIVES
This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
KEY PERFORMANCE INDICATORS
Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs.
Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.
Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.
- Click-Through Rate (CTR):
Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.
Improve the quality and quantity of inbound links pointing to Smile's website, enhancing domain authority and trustworthiness in search engines eyes.
Maintain & optimise on-page SEO performance by leading initiatives targeting site speed, site structure, internal linking, mobile-friendliness, & other factors improving crawlability.
Conduct regular SEO audits and assessments of Smile's website, identifying technical issues, optimization opportunities, and areas for improvement.
Increase engagement metrics, such as time on page, bounce rate, and pages per session, which indicate the relevance and quality of website content to visitors.
Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.
Research and implement AI-driven and programmatic optimisation techniques to improve SEO performance metrics.
Ideal Profile
Requirements
- This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Minimum 5 years experience in a similar role
- Bachelor's degree in marketing, digital media, computer science, or a related field. Advanced certifications in SEO are preferred, while certifications in AI technologies will be advantageous.
- Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Passion for digital marketing, technology, and healthcare innovation.
- Experience leveraging AI technologies, machine learning algorithms, and predictive analytics to optimise SEO performance.
If you believe you are a great fit for the role and meet ALL requirements above, we look forward to hearing from you!
What's on Offer
- Opportunity within a company with a solid track record of performance
- Fantastic work culture
- Opportunity to make a positive impact
