Qualification: Bachelor s degree in marketing, advertising, communications or related field.
Skills Required:
- Solid understanding of digital marketing best practices.
- Must have an active social media presence.
- Must have proven working experience in digital marketing, including experience in website development, SEO, search and display campaigns (including A/B testing), and email marketing.
- Working knowledge of website analytics tools
- Must have excellent writing and speaking skills must be comfortable speaking in front of large groups of people, including organizational leadership.
- Must demonstrate creativity and out-of-the-box thinking.
- Must have a very positive, can-do attitude.
- Must be able to thrive in a fast-paced, deadline-driven environment and work on multiple tasks with a variety of departments, divisions, and team members.
- Must be a self-starter able to take action without direction.
- Must be flexible and able to handle quick turnaround asks.
- Must know when to push back on requests/recommendations and when not to.
- Comfortable teaching social media to others (some internal evangelizing will be required).
- Must be aware of changing trends in Social Media.
Roles Responsibilities:
- Work closely with business stakeholders and other functional areas to transform strategic initiatives and business needs into digital campaigns.
- Plan and design Digital Marketing Strategies.
- Act as the project manager within the organization to manage all digital and social media marketing initiatives.
- Coordinate marketing updates to the Relevant website, including the homepage and marketing-focused landing pages.
- Aware of latest Brand Marketing strategies.
- Handling Customer Issues on Social Media.
- Coordinate reporting efforts with our marketing analytics team to analyze general performance as well as specific campaigns and leverage these findings for future recommendations.
- Serve as the eyes and ears of the company brand on social media, and bring opportunities to the appropriate parties when they are presented.
- Serve as the organization s expert in all things related to social media and digital marketing.
- Manage the organization s YouTube channel, including uploading videos, imagery, tags, and descriptions and ensuring videos are removed as necessitated.
- As necessary, attend company-sponsored events to cover from a social media perspective (live tweeting, sharing photographs, etc.)
- Manage the company s social media influencer campaigns.
- Some budget management will be required.
