SEO Manager

Responsibilities

• Identifying keywords to drive the most valuable traffic

• Conducting keyword research using SEO tools and generating new keyword ideas.

• Monitoring website traffic, search results, and developing on-page off-page optimization strategies, competitor analysis, technical SEO, bounce rate optimization, sitemap, robots.txt

• Generating content ideas and delegating these to the team.

• Overseeing content creation and offering suggestions.

• Creating link building strategies (Internal/External)

• Develop and execute successful SEO strategies

• Optimize website content, landing pages

• Experience in implementing Product Markup Schema

• Website Work on improving website architecture, internal linking, back-linking, and cross-domain linking.

• Track, report, and analyze website analytics from Google Analytics Google Webmaster console.

• Run weekly monthly audits on the website to find crawl errors and report on the fixes done every month.

Requirement

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

• In-depth experience with website analytics tools

• Should be able to track trends and convey to the Editorial / Content team

• Strong with numbers, using Google Analytics Search Console as well as other SEO tools

• Experience in successfully developing and executing SEO strategies

• Understanding of search engine algorithms and ranking methods

• Knowledge of keyword research and data mining tools

• Must have experience in the e-commerce sector

• Able to complete competitive analysis of other companies within the industry

• Comfortable analyzing high volumes of data on a daily basis

• Familiarity with Magento or other content management systems