SEO Inventiv is a cutting-edge digital marketing company that specializes in providing comprehensive 360-degree growth marketing solutions. We cater to agencies across the UK, USA, Australia, and globally, with a focus on SEO, white label SEO solutions, and performance-driven strategies. Our expertise spans inbound marketing, content strategies, and data-driven insights to ensure optimal results for our clients. At SEO Inventiv, we are committed to driving growth and enhancing the digital presence of businesses through innovative and effective marketing solutions.
Tasks
SEO (Search Engine Optimization) tasks encompass a wide range of activities aimed at improving a website's visibility and ranking on search engine results pages (SERPs). Here are some key SEO tasks:
- Keyword Research: Identifying relevant keywords and phrases that potential customers use to search for products or services. This involves using tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-traffic, low-competition keywords.
- On-Page Optimization: Enhancing individual web pages to rank higher and earn more relevant traffic. This includes optimizing meta titles, descriptions, header tags, and content with target keywords, as well as improving URL structures and internal linking.
- Content Creation: Developing high-quality, relevant, and engaging content that addresses the needs and queries of the target audience. This can include blog posts, articles, infographics, videos, and other content forms.
- Technical SEO: Ensuring the website is technically sound and search-engine-friendly. Tasks include improving site speed, ensuring mobile-friendliness, fixing crawl errors, optimizing XML sitemaps, and implementing structured data markup.
- Link Building: Acquiring high-quality backlinks from reputable websites to improve the site's authority and ranking. This can be done through guest blogging, outreach campaigns, broken link building, and creating shareable content.
- Local SEO: Optimizing the website for local search queries, which is crucial for businesses with physical locations. This includes managing and optimizing Google My Business listings, creating local citations, and garnering positive reviews.
- Analytics and Reporting: Monitoring and analyzing website performance using tools like Google Analytics and Google Search Console. Regularly tracking metrics such as organic traffic, bounce rates, and conversion rates helps in making data-driven decisions and refining SEO strategies.
- Competitor Analysis: Studying competitors SEO strategies to identify opportunities and threats. This involves analyzing their keywords, content, backlinks, and overall digital presence to stay competitive.
By consistently performing these tasks, SEO professionals aim to enhance a website's visibility, drive more organic traffic, and ultimately increase conversions and revenue.
Requirements
Key Responsibilities:
- Keyword Research and Analysis:
- Conduct comprehensive keyword research to identify high-traffic, low-competition keywords.
- Analyze competitors to identify opportunities for content and keyword strategies.
- On-Page Optimization:
- Optimize website content, meta tags, URLs, and internal linking structures.
- Implement SEO best practices in content creation and website architecture.
- Content Development and Optimization:
- Collaborate with content creators to develop SEO-friendly content that meets user intent.
- Optimize existing content for search engines to improve rankings and drive organic traffic.
- Technical SEO:
- Conduct technical audits to identify and fix issues related to site speed, mobile-friendliness, crawl errors, and structured data.
- Ensure the website is fully optimized for search engine indexing and crawling.
- Link Building:
- Develop and execute effective link-building strategies to acquire high-quality backlinks.
- Perform outreach to relevant websites and industry influencers to build relationships and promote content.
- Local SEO:
- Optimize Google My Business listings and manage local citations for improved local search visibility.
- Implement strategies to generate positive reviews and enhance local search performance.
- Analytics and Reporting:
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
- Provide actionable insights and recommendations based on data analysis.
- Continuous Improvement:
- Stay updated with the latest SEO trends, algorithm updates, and industry developments.
- Continuously test and refine SEO strategies to achieve optimal results.
Qualifications:
- Bachelor's degree in Marketing, Communications, Information Technology, or related field.
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience with HTML, CSS, and website content management systems (CMS) is a plus.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours and remote work options.
- Professional development opportunities.
- Collaborative and supportive work environment.
- Health and wellness benefits.
Fixed Salary of 6k/month
