Role Description:
We are seeking a dynamic and experienced SEO Head to lead our search engine optimization strategies and enhance our online presence. The ideal candidate will have a deep understanding of SEO best practices, emerging trends, and a proven track record of driving organic traffic growth. You will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively.
Key Responsibilities:
- Strategy Development:Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
- Team Leadership:Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.
- Keyword Research & Analysis:Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.
- On-Page Optimization:Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.
- Technical SEO:Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.
- Content Strategy:Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.
- Link Building:Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.
- Performance Tracking:Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders.
- Trend Analysis:Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.
- Collaboration:Work closely with other departments including Marketing,Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns.
Job Specification:
- Experience: Minimum of 10+ Years of overall experience, with at least 5 Years in leadership.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in SEO/SEM is a plus.
Skills:
- Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
- Strong understanding of search engine algorithms and ranking factors.
- Excellent analytical, organizational, and project management skills.
- Ability to lead and inspire a team while managing multiple projects.
- Strong communication skills with the ability to present data-driven insights to stakeholders.
Attributes:
- Strategic thinker with a results-driven mindset.
- Creative problem solver with a keen eye for detail.
- Adaptable to a fast-paced, ever-evolving digital landscape.
Education:
