SEO & Google Advertiser

Key Responsibilities:

• Search Engine Optimization (SEO):

Conduct keyword research using SEO tools (e.g., SEMrush, Ahrefs) to identify opportunities.

• Optimize website content, including landing pages, blog posts, and product pages, for search engines.

Implement on-page SEO best practices (meta tags, headers, URLs, etc.).

• Monitor and report on SEO performance metrics (rankings, traffic, conversions).

Google Advertising (PPC):

• Develop and manage Google Ads campaigns across various platforms (Search, Display, Shopping).

Perform keyword research and create ad copy that drives conversions.

• Monitor campaign budgets and optimize bidding strategies to achieve ROI targets.

Conduct A/B testing of ads and landing pages to improve click-through rates and conversions.

• Analyze campaign performance data and provide actionable insights and recommendations.

Stay up-to-date with PPC industry trends and best practices.

• Analytics and Reporting:

Utilize Google Analytics and other analytics tools to track website traffic and user behavior.

• Generate regular reports on SEO and PPC performance, highlighting key metrics and insights.

Provide data-driven recommendations to improve campaign performance and achieve KPIs.

• Collaboration and Communication:

Work closely with content creators, web developers, and designers to implement SEO best practices.

• Collaborate with the marketing team to align SEO and PPC strategies with overall marketing goals.

Communicate effectively with stakeholders to ensure understanding of SEO and PPC initiatives and results.

• Skills and Qualifications:

Proven experience as an SEO Specialist and Google Advertiser or similar role.

• In-depth knowledge of SEO factors and key algorithm updates.

Proficiency in Google Ads (Search, Display, Shopping) and Google Analytics.

• Experience with SEO tools such as SEMrush, Ahrefs, Moz, etc.

Strong analytical skills and data-driven thinking.

• Excellent communication and interpersonal skills.

Ability to manage multiple projects and prioritize tasks effectively.

• Certification in Google Ads and/or Google Analytics is a plus.

Job Type: Full-time

Pay: From 23,

• 00 per month
  
  Jadwal:
• UK shift

Upah Tambahan:

• Overtime pay

Performance bonus

Experience:

• total work: 3 years (Required)

Work Location: In person