Deep Knowledge : Should have deep knowledge of on page optimization, off page optimization and technical SEO, to be able to build quality organic traffic on site.
Handling Organic Revenue : Being able to optimize organic efforts as per business metrics
Cross Function with Performance Marketing : Ability to go very deep and cross function with data from Performance Marketing.
Quick and avid learner : We are looking for someone who catches up quickly and is always trying to be their best self.
Hustler : We are looking for an individual with a go getter attitude. We are a small, fast paced start up and you will be expected to be out there and get things done.
JOB RESPONSIBILITIES:
Be responsible for and driving Organic Business Revenue
Develop the SEO strategy and plan, and lead the execution in collaboration with all other teams
Build SEO strategy, pages to expand horizon of organic search for XO
Research, strategize, plan and execute on organic search improvements for XO. Own the roadmap for all on-site and off-site SEO initiatives
Regularly audit the website, navigation, pages, content, crawl accessibility and internal and outbound links to ensure optimal performance
Monitor, maintain and grow quality inbound links, collaborating with our content teams to create SEO friendly content
Identify new SEO growth opportunities via content gap analysis, keyword opportunities, competitive audits, site infrastructure/product improvements and ongoing analysis
Create technical guidelines for designers and developers to help optimize for SEO including URL structure, canonicals, page speed, information architecture, internal linking guides, markup
Develop SEO reporting and regularly track our SEO growth and opportunities through Key Performance Indicators (KPIs) and other operational metrics and learnings
Conduct keyword research to guide content teams
Work with social media and Performance Marketing teams to optimize campaigns
Build distribution strategy / affiliates, riding on non-advertisement Traffic
