A couple of young passionate minds set forth to form Why Shy to help you bridge the gap between
what you are now,
what you could be and give businesses and entrepreneurs the freedom to take their growth to the next level.
What makes us unique is the network of brilliant professionals, who most importantly form the think tank and the execution team.
In today's digital era where there are countless marketing channels evolving, we aspire to deliver research-based marketing solutions well within the resource constraint at a price that is value for money.
Services that reach out and engage your target market using new generation communication platforms in the most cost-effective way. That's where we could be of help to you.
The Role
- Develop optimization strategies that increase the company's search engine result rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Collaborate with the marketing department to manage SEO strategy.
- Ensure End to End Mapping of Customer Journey in Google Analytics.
- Write compelling and high-quality website content, Meta Tags for website and Landing Pages.
- Manage SEO Strategy execution in accordance with the SEO KPIs.
- Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.
- Monitor and resolve customer tracking through various Interfaces - GA, GTM, etc.
- Use Google Tools such as webmaster & analytics to evaluate current progress/issues.
- Coordinate with Technical Department to get the Technical Issues resolved.
- Update content and website links for maximum optimization and search engine rankings.
Ideal Profile
Required Candidate Profile
- Proven SEO experience both Off Page & On Page.
- Up-to-date with the latest trends and best practices in SEO and ASO.
- Must have good communication skills and ability to handle clients (for Senior SEO executive).
- Understanding of Google SEO Updates and Algorithm changes.
- Good knowledge on Anchor Text and Internal Linking Concept.
- In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Web Trends)
- In-depth experience Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Must be able to deliver growth in keyword ranking
- Hands-on SEO experience in creating quality backlinks on High authority websites.
- Execute back linking exercise effectively to improve rankings on Targeted Keywords as per given timelines.
- Proficiency in MS Office (Excel, Word, PowerPoint).
- Experience working with popular keywords tools (Google Keyword Planner, SEMrush, etc.)
- Technical Site audits analysis, recommendations and implementations
- Keyword Research and Competitor Analysis.
- Have good interpersonal and teamwork skills
- Comfortable working in a dynamic and fast-paced work environment.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing will be an added advantage.
What's on Offer
