Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Ideal Profile
Minimum 4-7 years of experience in SEO, digital marketing, tracking, Content marketing, Google Webmaster & optimization of websites to increase the traffic.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular Digital Marketing Tools
Improve organic search results for desktop and mobile sites on all major search engines.
Keyword Researching.
Off- Page & On-page optimization & Social Media Marketing
Monitoring the Website Traffic with Google Analytics
Social Bookmarking, Article Submission, Blogs Posting.
