Position OverviewThe SEO Executive will be responsible for developing and implementing SEO strategies to enhance our online presence and improve search engine rankings. This role will focus on optimizing our website and digital content to attract and engage potential clients and generate leads for our construction projects.
Keyword Research: Conduct thorough research to identify high-impact keywords relevant to the construction industry and our specific services. Analyze and track keyword performance.
- On-Page Optimization: Optimize website elements including meta titles, descriptions, headings, and content to improve search engine rankings and user experience.
Content Strategy:
Collaborate with the content team to create and optimize engaging content tailored to our target audience, including blog posts, case studies, and project updates.Technical SEO:
Monitor and improve website performance, including site speed, mobile-friendliness, and overall technical health. Address any issues related to crawl errors, broken links, or site architecture.Link Building: Develop and execute strategies to acquire high-quality backlinks from reputable sites within the construction industry and related fields.
- Analytics and Reporting: Utilize tools like Google Analytics, Google Search Console, and SEO software to track website performance, analyze traffic data, and generate regular reports on SEO metrics and campaign effectiveness.
Competitor Analysis:
Monitor competitors SEO strategies and performance to identify opportunities and adjust tactics as needed.Local SEO:
Optimize local search presence to enhance visibility in location-specific searches relevant to our construction services.Stay Current: Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective.
Job Type: Full-time
Benefits:
Health insurance
Schedule:Supplemental Pay: Yearly bonus
Education:
Experience:
* PPC Campaign Management: 10 years (Preferred)
- total work: 5 years (Preferred)
Work Location: In person