We are seeking a talented and driven SEO Executive to join our team. The ideal candidate will be passionate about search engine optimization (SEO) and have a solid understanding of current SEO strategies, techniques, and best practices. The SEO Executive will be responsible for optimizing our website content, conducting keyword research, analyzing website performance, and implementing strategies to improve organic search rankings and drive traffic to our site.
The Role
Responsibilities
- Conduct keyword research to identify relevant keywords and phrases for our target audience.
- Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords and phrases.
- Perform on-page SEO tasks such as meta tag optimization, heading tag optimization, and image optimization.
- Collaborate with content creators to develop SEO-friendly content that aligns with our SEO strategy.
- Monitor website performance using tools such as Google Analytics and Google Search Console, and generate regular reports on key SEO metrics.
- Analyze website traffic and user behavior to identify areas for improvement and optimization.
- Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
- Implement technical SEO strategies such as site speed optimization, mobile optimization, and schema markup.
- Conduct competitor analysis to identify opportunities and threats in the search landscape.
- Work closely with the development team to implement SEO recommendations and best practices.
- Collaborate with other marketing teams to integrate SEO strategies with other marketing initiatives.
- Stay informed about industry changes and updates to search engine algorithms, and adjust strategies accordingly.
Ideal Profile
Requirements
- Equivalent degree in marketing, communications, or a related field.
- Proven experience in SEO, with a strong understanding of SEO principles and best practices.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
- Excellent analytical skills and the ability to interpret data and metrics.
- Strong communication skills, with the ability to effectively communicate SEO strategies and recommendations to team members and stakeholders.
- Ability to work independently and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Detail-oriented with a keen eye for accuracy.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Experience with content management systems (CMS) such as WordPress or Drupal is preferred.
- Certification in Google Analytics or Google Ads is a plus.
What's on Offer
- Fantastic work culture
- Opportunity to make a positive impact
- Opportunity within a company with a solid track record of performance
