Position Summary
The SEO Executive (Off-Page Specialist) will be responsible for executing off-page SEO strategies, understanding ranking factors, and search engine algorithms. This role requires a good understanding of both basic and advanced off-page and on-page SEO techniques.
Key Responsibilities
- Off-Page SEO: Execute off-page SEO strategies including link building, social bookmarking, article submission, and other techniques to improve website ranking.
- On-Page SEO: Understand and implement basic to advanced on-page SEO techniques to optimize content and website structure.
- Ranking Factors: Stay updated with the latest search engine algorithms and ranking factors to ensure compliance and effectiveness.
- Performance Monitoring: Track, analyze, and report on SEO performance metrics and make data-driven decisions to improve results.
- Content Optimization: Work closely with content creators to ensure SEO best practices are followed in all published content.
- Competitor Analysis: Conduct competitor analysis to identify opportunities for improvement and growth.
Requirements
- Experience: 0 months to 1 year of experience in SEO, with a focus on off-page techniques.
- SEO Knowledge: Strong understanding of both on-page and off-page SEO practices.
- Technical Skills: Familiarity with SEO tools and analytics platforms.
- Analytical Skills: Ability to analyze data and provide actionable insights.
- Communication Skills: Good verbal and written communication skills.
- Adaptability: Willingness to learn and stay updated with the latest industry trends and algorithm updates.
