Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success
Responsibilities include but are not limited to:
Researching the competitors, both on-site and off-site
Performing keyword research for content
Implementing and developing SEO strategies
Collaborating with the Digital Marketing team
Analyzing the website using the analytical tool
Measuring the ROI and success of the website
Optimizing content regularly on the website
Writing engaging SEO content along with the Content
Staying up to date with the latest Google Algorithm changes
Skills & Requirements
Bachelor s degree in Marketing, Communication, Information Technology, or a related field
Work experience as an SEO Executive, SEO Specialist, or a similar position
Professional certification of Search Engine Optimization (SEO) is mandatory
Excellent understanding and experience with website analytics tools like Moz, Google Analytics, etc Demonstrate excellent keyword research techniques
