- Develop and implement the company s SEO strategy
- Focus on organic search optimization and ROI maximization
- Conduct thorough keyword research regularly
- Identify key SEO KPIs and track metrics such as redirects, click rate, and bounce rate
- Compile and present regular reports
- Identify target audiences and their personas in relation to the brand
- Identify problems and implement timely solutions
- Offer suggestions for process and productivity optimization
- Collaborate with the web development and marketing teams
- Stay updated with the latest SEO and digital marketing trends and best practices
Requirements and Qualifications
- 1-4+ years of experience as an SEO executive or in a similar role
- Experience in planning and implementing successful SEO strategies
- Familiarity with web analytics, marketing, and business development
- Knowledge of HTML and CSS
- Ability to analyze data and identify key insights
- Critical thinking and problem-solving skills
Desired Candidate Profile
- Previous job experience in SEO or digital marketing
- Certifications in SEO or related fields