BurdaLuxury is looking for a passionate Senior Executive - SEO Content to join our team in India. You will be responsible for driving SEO strategy and traffic generation across the regional BurdaLuxury portfolio with brands like Lifestyle Asia, Augustman, Prestige, and Travel + Leisure across five countries.
Key responsibilities:
- Assist the SEO and editorial team to produce SEO-compliant content and coordinate with them to develop engaging content strategies and optimize their articles
- Live optimization of content written by the editorial team to ensure traction on all Google channels (Organic, News, App, AMP, Discover)
- Develop keyword plans by conducting keyword research on a regular basis to generate content ideas and increase organic traffic
- Collect data and report on traffic, rankings, and other SEO aspects
- Find, evaluate, and capitalize upon SEO expansion opportunities for site structure, on-page improvements, keyword strategies, and content optimization
- Execute SEO best practice checklists, to ensure growth
- Work closely with the SEO, product, and tech teams to accomplish SEO requirement
- Develop and implement link building strategy
- Competitor analysis in terms of traffic, on-page factors, and new ideas
- Keeping up-to-date with developments in the SEO industry
Requirements:
- 2+ years of experience in SEO in a publishing environment in Asia
- Proven track record of success in both content and technical SEO
- experience with optimizing content for media sites (background in luxury and lifestyle is a plus)
- knowledge on optimization of content for channels like Google News, AMP, and Discover
- experience using SEO/analytics tools like Google Search Console, Ahrefs, and Google Analytics
- analytical skills and the ability to craft actionable insights from complex data
- detail-orientated, well-organized, and good time management.
- good communication skills in English
About us
BurdaLuxury is one of Asia's most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com, and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 14 countries, employs more than 11,000 people, and publishes around 500 products.
