Responsibilities
- Keyword Research: Conduct keyword research using tools like Google Keyword Planner to identify high-value keywords relevant to our industry and target audience.
- On-Page SEO Optimization: Assist in optimizing website content and meta-data (titles, descriptions, headings) based on the keyword research to improve organic search rankings.
- Off-Page SEO Activities: Support link building efforts through outreach to bloggers, influencers, and other websites to build high-quality backlinks.
- Content Optimization: Collaborate with content creators to optimize existing content and create new SEO-friendly content, ensuring it meets both user intent and search engine requirements.
- SEO Audits: Perform regular SEO audits to identify areas for improvement on our website, including technical SEO issues like crawl errors, site speed, and mobile optimization.
- Competitor Analysis: Conduct research on competitors SEO strategies to identify opportunities and trends that can be implemented to improve our own SEO strategy.
- Reporting and Analysis: Compile and analyze SEO performance reports using Google Analytics and other tools, providing insights and recommendations for continuous improvement.
Requirements
- Experience - 0-2 years
- Bachelorâs degree in Marketing, Communications, or related field (candidates in their final year of study may also apply).
- Basic understanding of SEO principles and best practices.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for learning and staying updated with the latest trends in SEO and digital marketing.
Preferred Qualifications
- Previous internship or coursework in SEO or digital marketing.
- Experience with content management systems (CMS) and website analytics platforms.
- Certification in Google Analytics or Google Ads.
Skills: seo,digital marketing,communication
