SEO and SEM Specialist

Key Responsibilities:

• Conduct comprehensive keyword research to drive high-value traffic.
• Develop and execute a backlinking strategy to improve Domain Authority (DA).
• Implement and optimize SEM campaigns, managing Google Ads, Bing Ads, etc.
• Collaborate with content creators, designers (using Figma), and developers to ensure SEO best practices are incorporated into website design from the ground up.
• Play a key role in the content and sitemap development for two upcoming company websites.
• Regularly monitor, analyze, and report on SEO & SEM performance using tools such as Google Analytics, Search Console, and third-party SEO platforms.
• Utilize AI tools for automating SEO tasks, analyzing performance, and improving content (e.g., Surfer SEO, Clearscope, MarketMuse, and Frase).
• Stay up-to-date with the latest SEO, SEM, and AI technologies to ensure cutting-edge digital marketing strategies.
• Opportunity to contribute to video creation for marketing campaigns using tools like Adobe, Final Cut Pro, or Canva, if interested in video content creation.

Qualifications:

• Proven experience in SEO and SEM with demonstrable success in improving website traffic and Domain Authority.
• Strong knowledge of SEO tools (e.g., Moz, SEMrush, Ahrefs) and Google Analytics.
• Experience in campaign creation, execution, and optimization on Google Ads, Bing Ads, and other SEM platforms.
• Familiarity with Figma for reviewing web and mobile app designs, ensuring alignment with SEO best practices.
• Familiarity with HTML and CSS, and ability to collaborate with developers for best practices.
• Experience or willingness to learn AI tools like Surfer SEO, Clearscope, MarketMuse, and Frase for SEO content optimization and automation.
• Strong communication skills and ability to work across different teams.
• Knowledge of video editing and content creation tools such as Adobe Premiere, Final Cut Pro, Canva, or similar is a plus.

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