Expert knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics.
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Brainstorm creative content and campaign ideas to market our services.
Implement and analysis of ongoing social metrics as well as campaigns activations across all channels E.g. LinkedIn, Facebook, Google, YouTube and Native ads.
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
Acquire insight in online marketing trends and keep strategies up-to-date.
SEO executive
Define requirements, tasks, and resources associated with SEO/SEM strategy.
Manage and execute implementation of SEO/SEM strategy from an SEO agency.
Help to drive long term traffic growth within the brand s SEO landscape.
Communication to agency and management on strategy/project development, timelines, and results.
Keep pace with SEO, PPC, search engine, internet marketing industry trends, and best practices.
Perform keyword research in coordination with business objectives to optimize existing content, define quick wins (PPC) and uncover new opportunities.
Work with Copywriter to develop PPC ad copy, create experiments, and provide recommendations to improve overall campaign performance.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute/manage strategies for content development in coordination with SEO/SEM goals.
Develop and implement link building strategies.
Monitor and evaluate search results and paid performance across the major search channels to improve rankings and maximize conversions.
Leverage data analyzed through PPC platforms and Google Analytics into future business opportunities.
Experience working with organic search tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, BuzzStream, Majestic, Ahrefs.
Job Requirements
Proven experience as Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
Working knowledge of ad serving tools (e.g., DART, Atlas).
Perfect knowledge of web analytics tools (e.g. Google Analytics).
Skills and experience in creative content writing.
