Senior Specialist/Specialist - SEM

• Title: Senior Specialist/Specialist SEM Location: Bangalore Electronic City SCOPE OF RESPONSIBILITY:Supports and optimizes PPC campaigns and SEO tactics by focusing on opportunity seeking, right-sizing, and forecasting
• Conducts keyword and webpage analysis and expansion to support targeted marketing efforts
• Provides competitive landscape analysis and identifies opportunities for better targeting keywords
• Manages keyword inventory by topic
• Collaborates with cross-functional teams and communicates effectively with stakeholders
• Ensures timely project delivery and adherence to deadlines

ESSENTIAL JOB FUNCTIONS:

• Conducts extensive keyword research & analysis based on pre-defined and agreed upon topics utilizing tools such as SEMRush, Google Ads or equivalent

• Leverage existing keyword lists and seek to expand keywords by engaging product teams and SMEs
• Performs opportunity analysis for PPC campaigns, including identifying potential keywords, reviewing search volume and competition
• Partner with Paid Search Manager to utilize opportunity analyses in forecasting required budgets and approach to achieve marketing goals
• Analyze the competitive landscape and recommend strategies to better target keywords related to the target topic
• Manages and maintains keyword inventory by topic, ensuring accurate and up-to-date information
• Determine with Paid Search Manager, Campaign Strategist and Marcom partners the best file management solutions for easy accessibility between teams
• Regularly monitor keyword and topic performance through dashboards and reports
• Derive insights and share with Paid Search Manager and other key partners
• If dashboards/reports do not exist, seek opportunities to construct proper reporting capabilities
• Run extensive analysis of webpages to identify both campaign/topic specific and PS-wide improvements that can be made to page elements such as urls, page titles, meta-data, linking, and more
• Improve on-page SEO by supporting the execution of webpage enhancements and creation
• Support page owner with content for meta-data
• Communicates project status, performance metrics, and insights to stakeholders, ensuring transparency and alignment with business goals
• Integrate findings within reporting templates and formats with management
• Ensures all SEM campaigns are delivered on time and meet project deadlines