Senior Social Media Manager

About Us:

ViaVistas is a premier brand development company dedicated to helping businesses create, grow, and strengthen their brand identities. Our innovative approach and passionate team drive success for our clients across various industries. We are seeking an experienced Senior Social Media Manager to lead our social media efforts and play a key role in our brand development strategies.

Job Overview:

The Senior Social Media Manager will be responsible for crafting and executing a strategic social media plan that enhances our clients brand visibility and engagement. This role requires a visionary leader with a deep understanding of social media trends, excellent communication skills, and a proven ability to drive results.

Key Responsibilities:

1.Strategic Planning:

• Develop and implement a comprehensive social media strategy that aligns with our brand development goals and enhances client brands.
• Identify and leverage emerging social media trends and technologies to benefit our clients.
• Collaborate with the marketing and creative teams to ensure cohesive and impactful brand messaging.

2.Content Creation and Management:

• Oversee the creation of compelling, brand-aligned content tailored for various social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok style).
• Ensure content quality, consistency, and adherence to brand guidelines.
• Manage a content calendar to maintain a steady stream of engaging posts.

3.Team Leadership:

• Lead and mentor the social media team, fostering a culture of creativity and collaboration.
• Provide guidance and constructive feedback to team members.
• Coordinate with other departments to ensure a unified approach to brand development.

4.Performance Monitoring and Analysis:

• Track, analyze, and report on social media performance metrics to measure success and identify areas for improvement.
• Utilize data to refine strategies and drive continuous improvement in engagement and reach.
• Stay informed about the latest social media analytics tools and techniques.

5.Community Engagement:

• Develop and implement strategies to build and maintain a strong online community for our clients brands.
• Engage with followers, respond to comments and messages, and manage online discussions in a timely and professional manner.
• Cultivate relationships with influencers and key industry figures to amplify brand presence.

6.Campaign Management:

• Plan, execute, and optimize social media advertising campaigns to achieve client goals.
• Manage budgets and resources efficiently to maximize return on investment.
• Provide detailed post-campaign analysis and recommendations.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media marketing, with at least 2 years in a senior or leadership role.
• Proven track record of developing and executing successful social media strategies for brand development.
• Expertise in social media platforms, trends, and best practices.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills.
• Strong creative and strategic thinking abilities.
• Demonstrated leadership and team management skills.
• Ability to thrive in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience in brand development or a related industry.
• Knowledge of SEO, content marketing, and digital advertising.
• Skills in graphic design and video editing.
• Certification in social media marketing or a related field.