Senior SEO Specialist - India

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design and engineering meet scale. With more than 29,000+ employees and present in 33 countries across 5 continents, we're partnering with companies like Google, Electronic Arts, and Santander, among others.

We are looking for revolutionary Digital Marketing Specialists to join our Create Studio. Globant's Create Studio is constantly innovating with the use of AI and personalization for impactful results. We are curious, and we put that curiosity into action. Come join us in bringing change forward in the ever-changing marketing arena.

Experience: 10 to 15 years

Job Location: Pune/Indore/Ahmedabad/Bangalore/Hyderabad

The On-site search lead is responsible for optimizing the internal search functionality of the ecommerce platform to improve product discoverability, user experience and drive conversion through the search journey.

What you can expect in the role:

• Develop and execute the strategy for optimizing on-site search functions to deliver relevant search results for all customers
• Collaborate with ecommerce and merchandise teams to improve search algorithms at a macro and micro level that reflects category strategies
• Management and configuration of search tools
• Monitor search analytics to identify trends, popular queries, and underperforming search results, using data to refine search logic and presentation
• Review top searches and identify opportunities to improve conversion on underperforming search queries
• Review null search results and implement rules to drive relevant results
• Create search strategies to support upcoming seasonal campaigns (fathers day, christmas gifts etc)
• Configure auto-suggest rules
• Working with product teams to understand new search features being deployed and take ownership of ongoing management
• Conduct A/B or multivariate tests on search queries to optimize
• Delivery of reporting on search results and make recommendations to improve results based on analysis

What we expect from you:

• 10+ years of experience managing on-site search in an ecommerce environment.
• Strong understanding of search algorithms, ranking logic, and query processing within ecommerce platforms
• Proficiency in web analytics tools (e.g., Adobe Analytics) and experience analyzing search performance data.
• Strong problem-solving skills and attention to detail, with the ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work across multiple teams
• Retail experience preferred

Qualifications:

Bachelor's degree in Computer Science, Information Systems, Business, or a related field.

Know more about us at www.globant.com. Explore more opportunities here https://globant.link/3IOOy6