Converting client ad spending into direct revenue by managing and optimizing ad campaigns across platforms such as Google AdWords, Facebook Ads Manager, Google Shopping, and E-Commerce marketplaces.
Strategizing and overseeing performance growth, ensuring alignment with clients business goals.
Managing daily budgets, billing reconciliation, and spend-pacing to meet return targets.
Mapping ad formats to advertising objectives for optimal performance.
Planning and optimizing landing page tests and continuously implementing A/B testing for PPC ads.
Collaborating with marketing teams to discover data-driven ways to optimize campaign performance.
Building budget recommendations and media plans to drive client success.
Documenting campaign evolution, monitoring performance, and identifying best practices.
Reporting key performance indicators and lead generation insights during client reporting calls.
Leading the service front by handling pre-sales technical queries and providing training across the department.
Ensuring a test-and-learn approach in all campaign activities.
