Senior Search Engine Optimization

Job Title - Manager SEO Content

Job Location - Baner, Pune, Maharashtra

About Our Client

Our client is a venture-funded startup headquartered in San Francisco. Their AI-Powered marketing platform empowers cutting edge B2C brands to drive 1:1 marketing on every channel. Marketers are in full control of automating various forms of personalized messaging across every engagement channel.

Our client is recognized by Gartner as a Cool Vendor for AI in Marketing.

What are we looking for

We seek an SEO Content Strategist/Manager with 3+ years of experience. As an SEO Content Strategist, you will be responsible for researching trending topics, writing, and editing engaging content optimized for search engine visibility. Other core responsibilities include developing and implementing effective search engine optimization strategies to drive organic traffic and improve our client's online presence. This includes managing on-page SEO and off-page SEO activities, optimizing keywords and phrases, link building, and analyzing web analytics data to improve site performance. It also includes managing our content creation efforts. This is an exciting opportunity for someone who is passionate about digital marketing, content creation, and SEO strategies. The ideal candidate has a deep technical understanding of SEO analytics and exceptional writing skills with a track record of producing compelling content leading to sales in areas such as marketing technology.

In this role, you will collaborate closely with these team members to create synergistic strategies that enhance our content's reach and effectiveness. You'll also be able to lead initiatives and coordinate with other departments to ensure a unified approach to our online presence. You will work with other content writers to help create compelling content that supports the SEO strategy.

Key Responsibilities:

Work directly to grow the site's SEO rankings, traffic, and conversions

Own and lead all aspects of SEO including content, technical and non technical SEO efforts

Develop and monitor a set of SEO metrics to measure progress toward goals

Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.

Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.

Optimize website content, meta tags, headers, and URLs to ensure alignment with target keywords and enhance search engine crawl ability.

Write engaging and informative content and refresh existing content that effectively conveys our client's message and aligns with the target customer's interests.

Develop content to improve the visibility of our pages through organic search and improve the customer's experience.

Manage the content roadmap by working with content writers, both in-house and with external partners.

Collaborate with creative and digital professionals to align content with the overall content strategy, business objectives, and proper website structure and formatting.

Proofread and edit content to maintain a high level of accuracy, consistency, and readability.

Adhere to content guidelines, style guides, and editorial calendars to ensure timely content delivery.

Monitor and analyze website performance metrics, including organic traffic, rankings, and engagement using tools such as Google Analytics.

Provide regular reports on keyword performance content optimizations and opportunities for improvement to the leadership team.

Identify technical SEO issues and implement solutions for improved website performance and user experience.

Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.

Track and analyze website traffic, user behavior, and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.

Stay current on emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.

Collaborate with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Qualifications:

Bachelor's degree in Journalism, English, Communications, Marketing, Public Relations, or a similar field (or equivalent professional experience)

3+ years of experience as an SEO manager or a similar SEO-focused role.

In-depth knowledge of SEO best practices, search engine algorithms, and digital marketing trends, with a strong understanding of the Indian search landscape.

Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.

Knowledge of A/B testing, local SEO and SEO reporting tools.

Experience with content management systems (CMS) and website optimization platforms, like WordPress.

Knowledge of technical SEO, including speed optimization for web and mobile.

Experience with SEO for local businesses and Google My Business optimization.

Strong analytical skills and the ability to interpret data and make data-driven decisions.

Excellent communication skills to collaborate effectively with cross-functional teams and clients.

Proven proficiency in the English language (English language fluency is preferred)

Preferred Qualifications:

Basic understanding of website design, development, Pay-per-click (PPC) advertising, and link-building strategies.

Detail-oriented with strong organizational and project management skills.

Experience with SEO testing and experimentation.

Understanding of conversion rate optimization (CRO) principles.

Experience in conversion copywriting and writing and optimizing lifestyle, health, food, and cooking content.

Basic web development knowledge.

Detail-oriented approach to recognize patterns and identify potential areas of improvement.

Strong attention to detail and the ability to produce well-researched and error-free content.

Exceptional command over grammar, spelling, and punctuation.

Excellent copywriting, communication, and interpersonal skills.

Strong organizational and time-management skills.

Highly motivated with the ability to work in a deadline-driven environment and desire to work on a collaborative team with high standards.

Exceptional problem-solving and critical thinking skills; balancing multiple priorities and demands simultaneously.

Demonstrated strong English-writing writing skills