Job Description
We are seeking a talented and experienced Senior SaaS Content Writer with a solid understanding of the B2B audience and a keen interest in the conversational commerce and messaging industry. The ideal candidate will be skilled in producing high-quality, well-researched, and engaging content across various formats to elevate our brand's voice and presence in the market.
Roles and Responsibilities :
Produce high-quality, well-researched, and engaging content, including blog posts, articles, case studies, video scripts, creative copies, and marketing collateral.
Understand and extract the core message from briefs to craft effective and engaging copy that resonates with our TG.
Conduct keyword research and apply SEO best practices to enhance web visibility and traffic.
Act as the Content Manager, overseeing the content calendar and ensuring the timely and effective execution of content strategies.
Monitor and analyze content to continuously improve the performance of published assets.
Stay updated with the latest SEO trends, social media, and internet marketing to inform and refine content strategies.
Who are we looking for
A boundary pusher with creative excellence when it comes to writing.
Highly Imaginative and creative with impeccable written and communication skills.
Can bring new ideas and freshness to the content that catches the attention of the TG and inspires them to take action.
Have an eagle eye for proofreading and editing.
Eagerness to learn and explore various facets of content strategy with an enthusiasm to share learning with others.
You should have
Proven 3-5 years of content writing experience, preferably in the SaaS or tech industry.
Excellent research, writing, and editing skills, with the ability to deliver clear and concise messages.
Demonstrated background in writing and editing a variety of content like blogs, articles, social copies, case studies, lead nurturing copies, newsletters, brochures, sales collaterals etc.
Prior experience in scaling the organization through content marketing initiatives.
Proven track record of producing high-quality, impactful content tailored to a B2B audience.
Ability to brainstorm new and creative growth strategies.
Understanding of SEO content writing and content Management Systems, like WordPress.
Basic knowledge of AHREF, Google Analytics, and keyword research tools.
Ability to work independently and collaboratively in a fast-paced environment.
About Us:
Apport Software Solutions Private Limited is a dynamic and innovative SAAS-based product company offering conversational commerce and empowering global brands with scalable personal commerce and relationship-led sales on WhatsApp. Started in 2017 with a vision of enabling global brands to win more customers using simple yet robust technology on mobile, today we have over 7000+ customers across 140+ countries using our technology to grow digitally.
QuickSell:
QuickSell is a sales acceleration commerce suite started in 2017 with the vision to empower businesses to translate conversations into conversions on customer-first channels like WhatsApp through assisted personal commerce. Today, over 7,000+ businesses from 109+ countries all over the world use QuickSell to accelerate the process of sharing complete and accurate product information with customers and various business stakeholders, with objectives like dynamic product showcases and bookings via WhatsApp. For more details, check out our website: https://quicksell.co/
DoubleTick:
DoubleTick is a mobile-first conversational CRM built on top of WhatsApp Business API to unlock WhatsApp's marketing and sales capabilities. It offers top-notch features, including a central team inbox, bulk broadcasting and analytics, bot studio, commerce and cataloguing, chatbots, and role-based access. For more details, check out our website: https://doubletick.io/
Some of the brands powered by DoubleTick include GRT Jewellers, Raheja Developers, Sabyasachi, Tarun Tahiliani, ICRA, BVC Logistics, RS Brothers, Manepally Jewellers, Tupperware, Birla Brainiacs KGK Group, Walking Tree, CKC Group, Malabar Diamonds and Gold, BVC Logistics, Emerald India, Prima Art, Siroya, SabyaSachi, etc.
