Job Summary:
We are seeking a dynamic and creative PR Executive to join our team, with 3 to 4 years of experience in the PR and marketing industry. The ideal candidate will manage media relations, help strategize public relations initiatives, and work closely with clients to build and maintain their brand image. This role requires a dynamic individual with a deep understanding of the media landscape, strong communication skills, and the ability to execute campaigns effectively.
Key Responsibilities:
1. Client and Industry Knowledge:
- Stay updated on client industries, competitors, and relevant trends by actively reading articles, press materials, marketing collateral, and strategy documents.
- Participate in client brainstorms and meetings, asking informed questions and providing creative recommendations.
2. Media Relations:
- Identify and build relationships with journalists, editors, and other media contacts to secure media coverage for clients.
- Assist in creating and maintaining customized media lists and developing story ideas tailored to target audiences.
- Build media relationships to benefit client campaigns and leverage opportunities for media exposure.
3. Campaign Execution and Reporting:
- Execute PR strategies to align with clients goals and measure campaign performance.
- Define and track PR KPIs in collaboration with the PR Head, producing detailed reports on campaign success and effectiveness.
- Coordinate with the marketing team to ensure PR initiatives align with overall brand and marketing goals.
4. Content Creation and Communication:
- Draft high-quality, actionable client-facing communications, including status reports, campaign summaries, and account activity reports.
- Develop press materials, story ideas, and responses to media inquiries.
- Support preparation and coordination of press events and manage social media amplification efforts for clients.
5. Collaboration and Development:
- Work with senior team members to develop case studies and contribute to new business proposals.
- Consistently demonstrate integrity, credibility, and inclusivity, building trust with clients and colleagues.
Requirements:
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.
- 3 to 4 years of experience in PR, with a solid understanding of the media landscape and PR best practices.
- Excellent written and verbal communication skills with a strong command of content creation.
- Strong interpersonal skills, public speaking abilities, and a proactive approach to project management.
- Ability to analyze PR metrics, generate actionable insights, and align with broader marketing goals.
- Highly organized, detail-oriented, and capable of managing multiple tasks efficiently.
Preferred Skills:
- Familiarity with PR and social media tools for monitoring and tracking KPIs.
- Established network of media contacts and experience coordinating interviews.
- Adaptable to industry trends with a creative approach to strategy and storytelling.
Interested candidates are invited to submit their updated resume via email at [Confidential Information]
