About Us:
Madison PR, part of the esteemed Madison World, is a leading public relations agency specializing in the Healthcare, Retail, FMCG, Lifestyle, Beauty & Real Estate sectors. We pride ourselves on innovation, quality, and delivering impactful communication strategies that enhance our clients brand presence. Our dynamic team is passionate about creating and maintaining a strong brand reputation in the market.
Job Description:
We are looking for a Public Relations Specialist with a strong background in the Healthcare, Retail, Lifestyle, FMCG, Beauty & Real Estate sectors The ideal candidate will have a proven track record of managing successful PR campaigns, building relationships with key media outlets, and enhancing brand reputation. As a PR Specialist, you will be responsible for creating and implementing strategic PR plans, managing media relations, and producing high-quality content that reflects our brand's values and goals.
Key Responsibilities:
- Develop and execute comprehensive PR strategies to support the company's business objectives in the Healthcare, Retail, Lifestyle, FMCG, Beauty & Real Estate sectors.
- Build and maintain strong relationships with key media contacts, influencers, and industry stakeholders.
- Create and distribute press releases, media kits, and other PR materials to secure media coverage.
- Manage and respond to media inquiries, including crisis communication.
- Monitor and analyse media coverage and PR campaign performance, providing regular reports to management.
- Collaborate with internal teams, including marketing, social media, and product development, to ensure cohesive brand messaging.
- Plan and coordinate press events, product launches, and other PR-related activities.
- Stay up-to-date with industry trends and best practices to continually improve PR efforts.
- Manage PR budgets and allocate resources effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- 1 + years of experience in public relations, with a focus on Healthcare, Retail, Lifestyle, FMCG, Beauty & Real Estate industries.
- Proven success in developing and executing PR campaigns that generate media coverage and enhance brand reputation.
- Strong media relations skills with an extensive network of industry contacts.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and project management skills, with attention to detail.
- Proficiency in PR software and tools, as well as Microsoft Office Suite.
- Creative thinking and problem-solving abilities.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A dynamic and inclusive work environment.
- The chance to work with a passionate team on exciting projects.
