We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
- Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
- Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
- Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
- Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the company s overall strategy and goals.
- Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
- Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
- Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
- Develop and implement coordinated plans for launches and announcements.
- Lead the development and curation of use cases and customer references for our products/solutions
- Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
- Work with content marketing and design teams to create suitable content for each stage of a customer s digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
- Manage Snowbit integration in webinars, podcasts, virtual and in-person events
- Regular monitoring of user analytics and using these insights to drive strategies
Requirements - Passion for technology and an entrepreneurial spirit
- 8+ years of experience in B2B/Enterprise product marketing is a must
- Experience in the cybersecurity domain is a must
- Experience marketing to a technical audience is a big advantage
- Experience in tools like Wordpress, Salesforce, Marketo, Google Analytics is an advantage
- Experience with strongly engaging business and technology stakeholders
- Ability to translate and script complex technical concepts into customer-friendly language and concise value propositions in the form of documents and presentations
- Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.
- Proven ability to organize, motivate, and drive cross-functional efforts within the company and own & implement programs from start to finish
- Strong English communication skills (Spoken and Written)
