Senior Product Analyst

About the role

As a Product Analyst you'll work closely with Tide's product teams to use data to drive product adoption. You'll work within the product analytics team to use data to inform our collective understanding of users, their problems and thus inform product strategy.

This role will suit an individual that can operate with a high degree of independence and has hands-on experience of proactively working with the product community. You are an expert and constructive critique of digital products with strong views on data-driven techniques to improve adoption and engagement of various products & features. You will be working as a part of the product squad with a functional reporting into the Lead of Growth Product Analytics.

Some of the things you'll be doing:

• Product Discovery - hypothesis driven deep dives (existing product usage data) to identify user problems, quantify size of the problem and highlight solution(s) to impact revenue.
• Solution confidence - product experiments are a means to an end. They help us produce data to build confidence on the product & features we plan to invest in. You would be the champion of product experimentation and would observe data, propose, design and analyse product experiments.
• Product and feature performance review - new features solve user user problems and drive product usage and thus adoption. You would work with product teams to identify features that need to be shipped, scaled or killed.
• User research - solving user problems helps us achieve commercial goals. You would identify opportunities, perform data deep dives (exploratory and hypothesis driven) to improve our collective understanding of user problems and assist working groups to focus on and prioritise high impact user problems.
• Goals to KPI translations - you would work with product managers to break overall revenue goals into business KPIs, identify impact hypotheses and convert into measurable product KPIs. You would work with analytics engineers to enable KPI reporting through visually speaking dashboards.
• Experimentation & product growth - you will operate with a high degree of user behaviour awareness (backed by consistent event data observation) and assist product managers by designing experiments to drive product adoption. You would use custom data analysis and statistical methods to analyse experiment results.
• Self Serve Product Analytics - partner with data, engineering, data product and data science teams to deliver a world-class self-serve event data analytics platform for app and web products. Our experimentation stack includes platforms like LaunchDarkly for shipping variants, Segment for events, Heap for visualisation. You would be required to partner with data-science teams to build a stats-engine for relevant KPIs for each product enabling a seamless self-serve analytics for business and product teams.

What we are looking for:

• 3-7 years of experience working on Product Analytics for a digital product.
• Strong hold on product strategy, experimentation, roadmapping, & prioritisation
• You are a consumer tech geek, preferably fintech (not mandatory).
• You are a natural storyteller with exceptional presentation skills.
• You believe and invest time in project management and have exceptional people skills.
• You understand and believe user experience is a product.
• You are humble enough to know that you need to learn, and confident enough to showcase your skills, speak your mind and even challenge the status quo.
• You have an intrinsic need to be excellent but have learnt to be action oriented.
• You have failed and can talk about it at length.
• You have excellent SQL proficiency and are willing to crunch complex numbers.
• You are a self starter and can operate with a high degree of independence.
• You have the ability to deal with ambiguity and competing objectives in a fast paced environment.

What you'll get in return:

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

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