About TerraTern: TerraTern, a trusted leader in the immigration and consultation industry,
began with a mission to simplify the convoluted visa process. Our platform has grown steadily,
revolutionising the fragmented Visa and Study Abroad market by committing to accuracy and
user-friendly interfaces. Our work culture is characterised by our core values of empathy,
innovation, and efficiency.
Partnered with an expert immigration team, TerraTern provides personalised guidance, fostering
confidence in navigating visa intricacies. We aspire to a barrier-free world, understanding each
client's unique goals. Join us for a rewarding career impacting lives, collaborating with seasoned
professionals to solve complex challenges and create opportunities for our clients.
Job Description
Position Summary: As a Performance Marketing Manager, you will be responsible for
planning, executing, and optimising our online marketing campaigns across various digital
channels. You will drive lead generation, customer engagement, and retention while ensuring a
strong return on investment (ROI) for our marketing activities.
Key Responsibilities
- Develop, execute, and manage performance-based marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital channels.
- Monitor and analyse campaign performance metrics, identify trends, and implement optimisation strategies to improve campaign effectiveness and achieve KPIs.
- Manage and allocate marketing budgets effectively to maximise ROI and achieve business objectives.
- Conduct A/B tests to evaluate and optimise ad creatives, landing pages, and overall campaign performance.
- Work closely with cross-functional teams to ensure cohesive and effective marketing strategies, including content, design, product, and sales.
- Generate regular reports on campaign performance, provide actionable insights, and present findings to stakeholders.
- Keep up-to-date with industry trends, best practices, and emerging technologies in digital marketing.
Requirements
- 3-4 years of proven experience in performance marketing, preferably within a fast-paced and dynamic environment.
- Proficiency in using digital marketing tools and platforms such as Google Ads, Meta Ads, Facebook Ads Manager, Google Analytics, and other relevant software.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Creative mindset with the ability to develop innovative and compelling content ideas.
- Must be data-driven, metrics-driven, and versed with ROAS, CAC, and similar metrics.
Skills: cac,metrics-driven,roas,data-driven,content ideas,google analytics,ad creatives,performance marketing,google ads,a/b tests,linkedin ads,meta ads,facebook ads,facebook ads manager,manage performance-based marketing,analyse campaign performance metrics,digital marketing,metrics,data
