Title: Senior Performance Marketing Manager
Location: Whitefield, Bangalore
About River:
River is an electric vehicle company building multi-utility scooters. At River, were building scooters of tomorrow for the ambitious youth of today. Because we believe people only need two things to achieve success: the desire to make it to the top, and the means to get there.
With our flagship product River Indie, SUVofScooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success. We are backed by marquee international investors - these are mobility focused funds backed by Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC and Maniv Mobility.
Key Responsibilities:
- Develop and execute the performance marketing strategy across paid search, social media, display, and affiliate marketing channels.
- Optimise and manage campaigns on platforms like Google AdWords, Facebook Ads, Instagram, YouTube, and other emerging digital channels.
- Monitor and analyse performance metrics to ensure that campaigns deliver against key KPIs such as CPA, ROAS, CTR, and LTV.
- Hands-on experience with tools such as CleverTap and MoEngage.
- Work closely with creative, content, and product teams to develop compelling ads, landing pages, and marketing assets that drive engagement and conversions.
- Lead A/B testing initiatives to continuously optimise ad creatives, landing pages, and targeting strategies.
- Oversee budget allocation and forecasting, ensuring efficient use of the performance marketing budget.
- Develop and present regular reports and insights to senior leadership, providing actionable recommendations for campaign improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and paid media.
- Identify new growth opportunities, channels, and tactics to drive user acquisition and retention.
- Manage relationships with external vendors, agencies, and affiliate partners.
Ideal Candidate :
- Bachelor's degree in Marketing, Business, or a related field (Masters degree is a plus).
- 5+ years of hands-on experience in performance marketing, digital advertising, or paid media management.
- Proven track record of managing and scaling digital marketing campaigns with a strong focus on ROI.
- In-depth knowledge of Google Ads, Meta Ads, affiliate marketing platforms, and programmatic advertising.
- Strong analytical skills, with experience in using tools like Google Analytics, Data Studio, or other reporting and analytics platforms.
- Excellent project management and organisational skills with the ability to manage multiple projects simultaneously.
- Experience working in fast-paced, high-growth environments (experience in the Automotive or EV industry is a plus).
- Strong communication skills with the ability to collaborate effectively with cross-functional teams.
- Experience with marketing automation tools and CRM systems (e.g., Clevertap, MoEnage, Salesforce).
- Familiarity with SEO, content marketing, and influencer marketing strategies.
- Advanced proficiency with Excel and data visualisation tools (e.g., Tableau, Power BI).
